2. Write a Good Copy

Headlines are the first thing people see. If the headline is relevant to them, they will read the entire marketing copy. You must know which property features to highlight in your headline.

Ask yourself the following:

• Do you offer a huge front yard?
• Do you have an extra outdoor space such as a balcony or patio? 
• Does your apartment have a pool, parking space, or a recreational center?
• Where is your unit located? Is it near a business district or local attractions?
• How far is your property from the transport hub?

These are questions you need to ask yourself. It’ll help you find out what’s unique about your unit and what you should include in your headline.

Here’s a good formula for a headline:

Rent price + No. of bedrooms + No. of bathrooms + Property type + Location + Best Feature

This outlines all the information that potential tenants will want to know. If it fits what they’re looking for, then they will read through the rest of the copy.

It’s also important to know more about the market you’re targeting so you can promote specific features in your headline and description that would attract your desired audience. 

When writing your property description, offer prospects a mental picture of how it feels to live in your Napa home. You can also talk about the neighborhood, nearby parks, and additional recreational amenities, such as pools and sports areas near the rental. 

3. Distribute your Ad to Multiple Channels

The next step is thinking about where to post your ad. Your goal is to reach as many potential renters as you can. Post your ad to popular online rental sites, but also expand to other non-online channels as well.

Here are some places to post your ad: 

1. Newspaper: You might want to consider traditional forms of marketing. Retirees often search for rentals through newspapers, specifically in the classified ads section. A lot of people are also fond of browsing ads in newspapers, even if they’re not actively seeking a rental property. This means they might pass the information on to someone they know who’s searching for a rental to move into.
   
   
2. Rental websites: As mentioned above, popular property listing sites are often the best places to post your ads online. When people search for rentals on the Internet, they look at these sites. Find listing sites with heavy traffic as that will help you reach your perfect tenant quicker.
   
   
3. Local bulletins: Another way to find renters is by posting flyers on bulletin boards. Usually, you can find them outside schools, bus stops, churches, and recreation centers. People may look at the boards and find your ad. It’s important to use colored papers, bright markers, and bold fonts to stand out from a sea of similar ads.
   
   
4. “For-Rent” signages: Installing yard signs may seem old school, but they’re nevertheless effective. Ensure that the signs can be read clearly and they’re professionally done. Passersby can look at them and pass on the information to people in their network seeking a Napa rental home.
   
   
5. Social media groups: Go to social media platforms and find local groups or pages. This can be a great medium to land potential tenants. You can coordinate with other locals to find prospective renters for your Napa rental. 

Bottom Line

Advertising needs to be strategic and done properly. When you present professional property photos, craft a good copy and distribute in various channels, then your ad is more effective and your reach is much wider. 

It may require an initial effort to advertise your Napa rental home, but if you end up with great renters who will stay for the long term, then you gain a steady source of income.

If you need marketing support or other vital property management services, contact First & Main Property Management today!